“The details are not the details. They make the design.” — Charles Eames

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Personas are fictional characters which is a representation of the real target audience data, collected in previous research phases such as user interview. Simply it is representing picture of your customers. These representations should be based on qualitative and some quantitative user research and web analytics. Personas are representing the different user types that might use your service, product, site, or brand in a similar way.

This may help you to understand your users’ needs, experiences, behaviors and goals. Personas are distilled essences of real users. Personas do not describe real people, but you compose your personas based on real data collected from multiple individuals. Designers should always create personas from observations about real users, personas should never be invented out of your assumptions about your users. Personas are synthesized from data collected from interviews with users. …


Dinushi Supunsala

Hey there, I’m undergraduate of University of Moratuwa, Sri Lanka and passionate about UI/UX designing and to give meaningful solutions to everyday life.

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